The revolution of co-creation with customers

Alain Afflelou

The challenge

Alain Afflelou was looking to set up a creative, digital and participative community around innovation and ideas, establishing a two-way communication with its customers.

The solution

The creative community ideas4afflelou gives the optical group access to innovative ideas related to its business. This space for co-creation with customers also allows for a stronger bond and understanding between the brand and its clients.

The result

The project has helped Alain Afflelou become better acquainted with its audience, and to identify their needs.

“ideas4afflelou has given us a super-ear to listen to consumers”.

Eva Ivars, General Director of Alain Afflelou.

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