Alain Afflelou, the optician who focuses on listening and co-creation with clients
Alain Afflelou is open to gathering insights and ideas from large audiences, to innovate with new products and improved services. The community 'ideas4afflelou' est
ablishes new forms of interaction with current and potential clients, through co-creation and a greater impact on the customer journey.
The community 'ideas4afflelou' places the group at the cutting edge of client relations and has opened a channel to gather ideas and insights to innovate within its market. As a result of this community, the brand has implemented new business ideas such as an in-store customization service for glasses, or lenses with exchangeable frames. 'ideas4afflelou' is also a channel through which the company can approach consumers in strategic target groups, like Millennials. This commitment to open the brand to the general public also has an impact on the acquisition of new customers and creates loyalty among existing ones.
Download the case study (pdf) to discover Alain Afflelou’s co-creation program with clients.
A 'super-ear' aimed at client needs
With'ideas4afflelou', Alain Afflelou is open to listening to consumers and gathering ideas on a large scale, through previously contrasted insights that reflect the latest market trends. 'The use of collaborative intelligence gives us very valuable information by and for consumers', summarizes Eva Ivars, General Director of Alain Afflelou, who also highlights the value of the community as part of consumer engagement and the consumer loyalty loop.