The revolution of co-creation with customersAlain Afflelou
Alain Afflelou was looking to set up a creative, digital and participative community around innovation and ideas, establishing a two-way communication with its customers.
The creative community ideas4afflelou gives the optical group access to innovative ideas related to its business. This space for co-creation with customers also allows for a stronger bond and understanding between the brand and its clients.
The project has helped Alain Afflelou become better acquainted with its audience, and to identify their needs.
“ideas4afflelou has given us a super-ear to listen to consumers”.
Eva Ivars, General Director of Alain Afflelou.