Alain Afflelou, the optician who focuses on listening and co-creation with customers
Alain Afflelou is open to customer co-creation to gather insights and ideas from large audiences, innovating with new products and improved services. The ideas crowdsourcing community 'ideas4afflelou' est
ablishes new forms of interaction with current and potential clients, with a greater impact on the customer journey and engagement.
The community 'ideas4afflelou' places Alain Afflelou at the cutting edge of client relations. Co-creation with customers has opened an innovative channel to gather new ideas and insights to innovate within its market. As a result of this community, the brand has implemented new business ideas such as an in-store customization service for glasses, or lenses with exchangeable frames. 'ideas4afflelou' is also a channel through which the company can approach consumers in strategic target groups, like the millennials. This commitment to open the brand to the general public also has an impact on the acquisition of new customers and creates loyalty among the existing ones.
Download the case study (pdf) to discover Alain Afflelou’s co-creation program with clients.
A 'super-ear' aimed at customer needs
With 'ideas4afflelou', Alain Afflelou is open to listening to consumers. This open innovation community allows the brand to gather ideas on a large scale, through previously contrasted insights that reflect the latest market trends. 'The use of collaborative intelligence gives us very valuable information by and for consumers', summarizes Eva Ivars, General Director of Alain Afflelou, who also highlights the value of the customer co-creation community as part of consumer engagement and the consumer loyalty loop.