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Case studies



Grupo Banco Santander
uses ideas crowdsourcing to align the diversity of talent and knowledge that exists in several of its geographical divisions. The great acceptance of the SANTANDERideas:) project has led the bank to promote a community of co-creation with its customers.

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Alain Afflelou launches a co-creation community with customers to gather new and innovative business ideas. ideas4afflelou is also a powerful marketing and bidirectional communication channel to make consumers loyal to the collective and creative construction of the brand.

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Mutua Madrileña innovates with two of their main stakeholders (employees and custommers) through an active listening program based on ideas crowdsourcing. With that aim, the insurance company has developed two open innovation communities to collect new proposals and detect the latest market trends.

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On the occasion of its 50th anniversary, the UNED promotes Horizon 50 UNED, a community of ideas crowdsourcing that seeks to involve all university groups in the common ideation of a future University, open and in continuous contact with society and its agents of change.

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trusts in our solution to foster an internal culture marked by innovation and listening to new ideas. Through Innova 2.0, the FMCG multinational has been able to take advantage of all the internal talent of the company and revitalize categories of product that believed mature..

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Santalucía Seguros uses the innovation community ‘túiddeas’ to find new business proposals and manage its corporate intrapreneurship program. Over 3,000 group employees participate pro-actively in this community, which has given rise to more than 30 implemented ideas

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Santander’s City Council
seeks to involve all the city’s stakeholders in its construction, by moving beyond traditional solutions for citizen participation. The objective is to generate a local ecosystem for innovation with the opinions of citizens, the public and private sectors.

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Banco Sabadell uses crowdsourcing to involve its employees in the search for disruptive ideas, fostering intrapreneurship and internal talent detection. The ideas crowdsourcing community BS idea has revealed itself as a valuable resource of open innovation among employees. 

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Calidad Pascual,
one of the main FMCG spanish companies, uses our open innovation software to develop an internal program of intrapreneurship, that gives to the employees the opportunity of share and develop their own ideas with the company’s board of directors support.

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Grupo Hotusa, one of the main spanish hotel chain, develops Hotel Tester Ideas, an open innovation community where customers and large audiences share their ideas for the future of tourism. With this initiative, the group reinforces their customer’s journey and builts a brand based on active listening.

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