CORPORATE INNOVATION PROGRAMS
Banco Santander: innovation open
to employees and customers
Banco Santander uses SANTANDERIDEAS:), an ideas community, to open its innovation strategy to participation from employees and customers, and drive a cultural change based on listening; how the bank is built day by day, and its relationship with society..
Banco Sabadell involves
its employees in innovation.
Banco Sabadell’s internal innovation program BS idea has been creating a culture of shared innovation among its 18,000 employees for ten years. Over 90% of the workforce have participated in the community, which focuses on improving products and processes. One quick win idea shared in the community now gives the bank 1.5 Million euros a year in recurring profit.
Mutua Madrileña, internal
transformation directed at customers.
Mutua Madrileña involves employees and customers in its own transformation. Using two crowdsourcing communities, it improves internal processes and aspects of the customer journey, and creates new products. One idea to bring back customers who had changed to the competition has generated profit, on its own, worth 4 Million euros.
Nestlé: crowdsourcing with employees to create customer loyalty.
Nestlé Iberia wants its internal talent to co-create new product lines and discover means to improve sales and customer engagement. Over 100 employee ideas were tested on consumers.
CONSUMER INSIGHTS AND CO-CREATION
Grupo Hotusa: define and contrast
hotel excellence with clients
Hotusa Group creates loyalty among its clients through its co-creation and listening program HOTEL TESTER IDEAS. With this community, the hotel chain asks the public about strategic issues and gathers valuable insights and trends that allow them to stay ahead of the competition, while also providing specific ideas to improve their offer. 3 out of 4 ideas in the community are aligned with the brand’s strategy and have allowed the chain to become familiar with what customers demand, for example, from room service or the breakfast buffet.
Alain Afflelou, an optical group that focuses on customer vision
Alain Afflelou likes to co-create with large audiences, and attract loyal customers by covering their entire customer journey. The community IDEAS4AFFLELOU positions the brand at the forefront of a new form of relationship with customers and brings the company closer to strategic target groups like Millennials. It also produces ideas that create business, such as an in-store service to customize glasses, or changeable frames.