Grupo Hotusa, an open door to co-creation with clients
Hotusa Group drives its client listening and co-creation program, the community 'Hotel Tester Ideas', allowing the group to obtain valuable insights that may redefine its hotels’ offers and create loyalty among its current and potential clients, by reinforcing their customer journey.
Hotusa Group drives an active listening program to define the hotel of the future and its services. The community 'Hotel Tester Ideas', open to participation from the general public, seeks valuable insights to innovate in the tourism sector. Using idea co-creation, the hotel chain has joined forces with large audiences to define the amenities that rooms should include or the extra services a hotel should provide.
'Hotel Tester Ideas' also enables the hotel chain to test new services with the general public before their launch. It is also a channel that helps to create loyalty among current and potential customers, and a marketing channel that increases the brand’s visibility and opens it up to participation from large audiences.
Download the case study (pdf) to discover Hotusa Group’s co-creation program with clients and their main insights.
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