ideas4all Innovation

We manage innovation. We drive transformation.

ideas4all Innovation is a company that specializes in innovation and offers a SaaS solution in the cloud “Innovation Agora” to facilitate and promote collective intelligence in organizations, encouraging transformation in businesses and institutions through the creation of communities of ideas open to the participation of internal talent, clients and other stakeholders in the organizational ecosystem.

ideas4all Innovation offers its SaaS solution to businesses, institutions and universities. We work with all types of businesses, having worked for years with companies in the IBEX 35 such as Repsol, Banco Santander, Banco Sabadell, Mutua Madrileña and Santa Lucía among others, creating an essential tool for the promotion of their innovation programs and optimizing their potential for intellectual ability and ideas in their organizations…

ideas4all innovation has also developed and manages, the most widespread creative community of ideas in the world, offering an open space that is collaborative, democratic and transparent in the world of ideas, innovation and the promotion of entrepreneurship.

Company History

ideas4all Innovation was born in 2008 with the primary objective of becoming a tool for the democratization of idea generation, creativity and open innovation through the collective participation of anyone who wants to share an idea. We began by developing our open platform, which today is the largest open repository of ideas in the world. From 2010 we offer our SaaS solution in the cloud for companies, institutions and universities, as a facilitator for digital transformation that creates a culture of open innovation and detects talent and good ideas, which have been implemented to generate measurable profits. Over 172,831 ideas have been shared in our clients’ platforms, producing millions of euros in profits. We are firmly committed to the digital transformation and open, transparent and democratic innovation, where everyone makes a contribution within a fertile context of collective collaboration. And above all, we believe in ideas.

Our values

We enjoy what we do.

We have the privilege of enjoying ourselves as much as humanly possible, and we take full advantage of that every single day. We always keep a positive, collaborative and optimistic attitude. We prefer solutions to problems. We believe that creativity and learning thrive best in an open and friendly environment.

We are proactive towards clients.

Every day we anticipate our clients’ experience and try to improve it. We want to give our clients access to the most transformative ideas using the talent within their organizations. We keep up with the latest trends and dedicate our full efforts and attention to understanding them. We believe our clients’ success is our success.

Better and better.

We know satisfaction, but we never settle for anything less than perfect. We always want to improve, individually and collectively. We strive for excellence in all areas. We learn every day thanks to our healthy curiosity and the pleasure of improving and sharing continuously. We also learn from our mistakes, because we never want to stop learning.

We move fast, and are not afraid to break dishes.

We focus on building more things and learning faster. We are dynamic. Moving fast sometimes implies breaking a few dishes on the way, but we learn so quickly that we soon hatch new and better dishes. We don’t punish ourselves for mistakes that arise from experimentation, because we try to learn from them.

We are part of society.

Our DNA includes peer-to-peer work, collaboration and contributing. We feel that our cog in the wheel of society must be perfect for us, in order to be able to seek and offer support to others. We have the aim to help improve the lives of organizations, people and society with our work and part of our profits.

We are barmen for ideas.

We are a cocktail shaker where our clients can mix their talent and creativity. For us, nothing is established beforehand. We question everything, even ourselves. We are always looking for new points of view. We listen and ask ourselves a thousand why’s and wonder if there are alternatives, if we can transfer ideas from one area to another, or turn them upside down.

The founder

Ana María Llopis is the founder and chairwoman of ideas4all Innovation. She has a great experience as a leader in managing positions, new technologies and the Internet.  Ana María has been non-executive President of DIA, non-executive Director of Société Générale and the founder of Openbank -Group Santander-, the leading Internet bank in Spain and second in Europe at the time it was launched. Ana María has also been non-executive Director of AXA Spain, BAT and NED of Reckitt-Benckiser and NED of the Supervisory Board of ABN AMRO Bank, until its nationalization. She was Chairwoman of Viaplus and Razona, as well as Finance and Insurance Manager at Indra, and has held various management positions in companies such as P&G, Playtex, Schweppes, Banesto and Grupo Santander.

She has been part of the Board of Consultants for Electronic Administration to the Spanish Ministry of Public Administrations (2006-2010), and member of the Advisory Board of ADEI, the Observatory for Analysis and Economic Development of Internet.

Ana María has received several recognitions throughout these years. She obtained the International Women’;s Forum Award in 2014, EVAP/BPW 2013 in Valencia, or AUI (Internet Users Society) award for his career, committed at the Spanish Senate, in 2013. She won Openbank’s Award for Financial Executive of the year in 1995. The Institut Català de la Dona award in 1997, Entrepreneur of the Year in 2001, mentioned in 2005 by The Times as one of the 100 most influential executives in the UK… Recognitions include also the International Women’s Forum “Women who make a difference” award 2007, in Chicago.

PHD from the University of California, Berkeley, in Materials Science Engineering with Cum Laude mention and BS In Physics and Minor in Mathematics from the University of Maryland Suma Cum Laude. She likes reading and painting so she can get advantage and apply creativity into the day to day management. Leader of the IWF leadership program since 2007.

Ana María Llopis  

Non-Executive Presidente & Founder ideas4all Innovation


Pilar has more than 17 years’ experience in management for Tech and editorial companies mixing entrepreneurship projects with corporate positions in American and German multinationals.

At Hewlett-Packard, Pilar was Marketing manager for Spain and Portugal at the software division HP Openview where she also held later the Channel Management position for both countries. In 2000, was founder and the CEO of Tanja 5 Iniciativas en internet, a digital consulting firm specialized in monitoring and management of sports competitions through web services.

Pilar joined the publishing group G + J in 2003 where she was Sales and Marketing manager in different areas of publications evolving to become Internet & New Media Commercial Director. Before the current role at idea4all Innovation, Pilar was Business Development manager at Womenalia, the worldwide social network for Professional Women. Pilar has a Degree with Honours in Law and Business Administration from the CEU, AMP by IE (by Lidera Program) and one of the 50 worldwide potential women leaders of the W50 Banco Santander Program, Management – Board Membership-Corporate Governance given by the University of Los Angeles, UCLA Anderson School of Management .

Entrepreneur, mentor and lecturer. Passionate about Digital Transformation, innovation, change management and the development of people, which she enjoys being a mentor and teacher helping others in their “personal career crafting”

Pilar Roch  

CEO ideas4all Innovation

Our commitment

We pursue that our actions generate a social benefit, beyond the economic field.
This is our commitment to society.