‘Santander City Brain’, the smart city and its collective intelligence
As part of its strategy as a smart city, Santander’s City Council has launched the project ‘Santander City Brain’, a community for digital participation open to all citizens of Santander, as well as the general public. In the community, participants can share their ideas to improve the city and answer different strategic challenges on the future of Santander, proposed by the City Council. The project, with the sponsorship of Banco Santander, has taken up space in international media and contributes to position the city of Santander as a global reference for smart cities.
‘Hotel Tester Ideas’, a community to reinvent tourism collectively
Grupo Hotusa launchs the ‘Hotel Tester Ideas’ community to co-create with their employees and customers the future of their Eurostars Hotels chain brand through ideas crowdsourcing. This initiative allows Grupo Hotusa to incorporate external talent from their guests with the aim of strengthening their experience and satisfaction during their holiday period.
‘ideas4afflelou’, a creative and innovative optics brand
Alain Afflelou uses the co-creation community ideas4afflelou to collect new ideas that will enable it to improve its services and business. Apart from finding ideas, the project looks to establish a new customer listening program with consumers through a memorable user experience, while gathering the concerns and suggestions made by consumers and creating a loyal relationship with the Alain Afflelou brand and its value proposition.
‘Plantaccion” a seed of social innovation.
ideas4all Innovation and UnLtD Spain launch “Plantacción”, an ideas crowdsourcing open innovation community that merge enterprises and social entrepreneurs ‘game changers’ in a collaborative environment. This proposal of cocreation show that today companies contribution to society go beyond the economic rentability.