Innovation that is (also) open to your customers
The incredible speed at which things move in the digital era makes innovation imperative. Ignoring this fact means risking being left behind. On this basis, PwC charts its innovation benchmark…
8 ways to transform your culture of innovation
The market changes, companies are forced to transform and pressure grows for executives in charge of the task. Efficiency in processes, costs and innovation are issues on every CEO’s agenda.…
Marketing and co-creation: the consumer at the center of the brand
The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media is a thing of the past. The reason is that…
Gartner’s 6 barriers for digital transformation in businesses
On the occasion of the recent conference for executives in the IT sector, Gartner points out six barriers in the adaptation of any business…
Lay the foundations and think in the long term (as a radical innovator would do)
You won’t be more innovative simply by being more disruptive, and you won’t necessarily be ahead of your time, either.…
innovationHUB 2018 places innovation at the center of corporate and social innovation
Main points: – innovationHUB 2018 highlighted the central importance of innovating with clients and analyzed the state of innovation in…
Monika Schulze: “To offer customers a better service, first we need to get employees on board”
On the occasion of her participation in the upcoming edition of innovationHUB Monika Schulze, Global Head of Customer and Digital…
Have your customers develop your next product?
When developing a new product, how will you know if it connects with your consumers' needs? Will it meet their…
Talent management: it’s not only about the 2%
It’s not just technology, although a world without it may seem impossible to us today. And it makes exponential growth…
innovationHUB 2018: meet the players and their innovation strategies
Two cities, Madrid and Barcelona, and two important headquarters, KPMG and Zurich Insurance, connected by a common need applicable to…
Only 1 out of 4 leaders listen to employee ideas
They are all defined as leaders (people who guide a collective, according to the dictionary) but only 1 out of…
“From employees to customers”: Zurich Insurance extends its innovation coverage to its stakeholders
For a complete transformation that allows an organization to face and adapt to the challenges of the future, it seems…
Collective intelligence will make us strong
A change of mentality that can be summarized in two sentences. From “People need to be directed and controlled to…