Cocreation

Capture consumer insights to turn them into our clients

Understanding consumers has never been as necessary as it is today, given how volatile their behavior is. And it has never been so simple to learn from them on a…
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Innovators

Silvia Heras (Zurich Insurance): “With ‘Imagina’ we have placed all employees on the same level”

Building a common space where Zurich Insurance employees and agents can contribute and build ideas to improve any aspect of the company and, more specifically, improve customer service. That is the aim…
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Innovation

Have a bad idea to arrive at a good one, and don’t hesitate to involve your team

This technique is commonly used as a tool for innovation. Known as "Erroneous or reverse thought", the concept is to intentionally think of the worst possible idea or solution for…
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Innovators

Silvia Heras (Zurich Insurance): “Listening to our employees has allowed us to gain credibility”

Zurich Insurance Spain is currently developing a listening program for its employees and network of agents, with the objective of focusing on its customers. With an extremely illustrative title, “From Employees to Customers” proposes…
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HR

3 key factors to increase eNPS: how to attain committed talent

Engagement is a key indicator of an organization’s health. When it exists, it retains talent in the organization, attracts external talent, and results in employees that are engaged in the…
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Cocreation

Keys to designing a virtuous customer journey

1995: Every company is a customer company. 2005: Every company is an internet company. 2015: Every company is a digital company. Theo Priestley. Any self-respecting innovative or competitive company now…
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Change management

If you want your employees at the forefront of innovation, let them fly free

Flying freely without hindrance is a desire most companies share. Being quick and innovative is a demand they also share, because it isn’t just the client at stake: technology has…
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Innovators

Rafael Juan (Dulcesol): “Consumers are the most important actors”

Consumers take center stage. With this comparison taken from show business, Rafael Juan, CEO of Grupo Dulcesol, spoke to us at innovationHUB about the project Mi Dulcesol idea, which enables the food group…
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Change management

How to increase employee engagement piece by piece

Less motivation, less productivity. This maxim can put any company’s talent management strategy at risk, especially because of its potential for contagion. Sigal Barsade and Hakan Ozcelik, Management professors at Wharton Business…
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Innovation

Corporate Innovation: from a reactive to a creative culture

Reject all change, or accept it creatively as an opportunity to evolve? Two opposing mindsets. The former condemns organizations to a form of staticism (or simply failure); the latter drives…
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