Innovation

Some examples of co-creation that bring brand and consumer together

The use of ad-blocking technologies, online advertising performance (33% of ads generate no purchase intent at all, according to Nielsen), or the hyper-saturation of messages in social media, to cite only a few…
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Innovation

Why choose an innovation management software?

Difficult problems often require complex solutions. Today’s companies seem forced to manage uncertainty in their day-to-day activity and search for extraordinary solutions, calling upon innovation and all other resources available…
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Cocreation

How to include the consumer’s voice in your innovation

A product is always looking for its consumer, and a potential consumer is always looking for that product that will cover his or her needs. If consumer and product go…
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Innovation

10 important factors when choosing your ideas management software

Ideas management software allows you to collect a large number of ideas, with the diversity inherent to a large group of participants. This offers several competitive advantages. It speeds up…
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HR

A strategic overview of Human Resources: the Latin American challenge

Human capital is one of the most valuable assets a company can have. An organization’s good results and its ability to innovate largely depend on the knowledge, skill and creativity…
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Innovation

4 examples of open innovation in society

Open innovation is one of the most agile and effective avenues for transformation, as we have already seen in several examples with large enterprises. But it is also a powerful tool to…
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Innovation

Who do European companies innovate with?

The current environment of disruption requires companies to be in constant transformation if they are to avoid being left behind, and to set themselves apart from the competition. In this…
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Cocreation

Co-create with clients to offer them what they seek

Place clients at the center of innovation and listen to their opinions to offer the best service or product. This is the mission chosen by Hotusa Group in their pursuit to personalize their…
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Innovation

3 steps that will take your organization from ideas to innovation

Fighting Temeraire, old pride of the British Royal Navy, is sailing to the dockyards for scrapping. In this 1839 painting, Turner reflects on the decline of the sailing ship, towed…
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Cocreation

Capture consumer insights to turn them into our clients

Understanding consumers has never been as necessary as it is today, given how volatile their behavior is. And it has never been so simple to learn from them on a…
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