3 keys to co-create with consumers (and obtain results)
More than 70% of the products launched on the Spanish market every year are doomed in advance, according to Kantar Worldpanel (“Innovation Radar 2016"). Consumers simply see the product on the…
Introducing ideas4all Innovation eco: committed to sustainable innovation
Global warming and environmental degradation are currently perceived as the biggest threat to the planet, according to a study published by the Pew Research Center. The switch to a more sustainable way of life…
Perspectives in Latin America: How do companies innovate in Colombia?
Colombian companies are committed to innovation. That is today’s reality, supported by data collected in the innovation ranking drawn up by the country’s national business association Asociación Nacional de Empresarios de Colombia (ANDI)…
3 keys to co-create with consumers (and obtain results)
More than 70% of the products launched on the Spanish market every year are doomed in advance, according to Kantar Worldpanel (“Innovation Radar 2016"). Consumers simply see the product on the…
Introducing ideas4all Innovation eco: committed to sustainable innovation
Global warming and environmental degradation are currently perceived as the biggest threat to the planet, according to a study published by the Pew Research Center. The switch to a more sustainable way of life…
Perspectives in Latin America: How do companies innovate in Colombia?
Colombian companies are committed to innovation. That is today’s reality, supported by data collected in the innovation ranking drawn up by the country’s national business association Asociación Nacional de Empresarios de Colombia (ANDI)…
Some examples of co-creation that bring brand and consumer together
The use of ad-blocking technologies, online advertising performance (33% of ads generate no purchase intent at all, according to Nielsen), or the hyper-saturation of messages in social media, to cite only a few…
Why choose an innovation management software?
Difficult problems often require complex solutions. Today’s companies seem forced to manage uncertainty in their day-to-day activity and search for extraordinary solutions, calling upon innovation and all other resources available…
How to include the consumer’s voice in your innovation
A product is always looking for its consumer, and a potential consumer is always looking for that product that will cover his or her needs. If consumer and product go…
10 important factors when choosing your ideas management software
Ideas management software allows you to collect a large number of ideas, with the diversity inherent to a large group of participants. This offers several competitive advantages. It speeds up…
A strategic overview of Human Resources: the Latin American challenge
Human capital is one of the most valuable assets a company can have. An organization’s good results and its ability to innovate largely depend on the knowledge, skill and creativity…
4 examples of open innovation in society
Open innovation is one of the most agile and effective avenues for transformation, as we have already seen in several examples with large enterprises. But it is also a powerful tool to…
Who do European companies innovate with?
The current environment of disruption requires companies to be in constant transformation if they are to avoid being left behind, and to set themselves apart from the competition. In this…