Innovation

Santander promotes Santander City Brain eco to build a sustainable city with its citizens

Santander’s City Council presented its community Santander City Brain eco on Monday, which enables its citizens to share their ideas to build a more sustainable city. The project, made possible thanks…
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Cocreation

Why listening to consumers is the path to successful innovation

The client cannot find what he or she is looking for, the brand listens to the consumer and follows is when the brand finds a niche or opportunity to explore,…
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Innovation

95% of new products fail: make sure yours isn’t one of them

Every year, over 30,000 new products see the light, of which 95% fail shortly after their launch. This is data presented by Clayton Christensen, professor at Harvard Business School, in this INC…
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HR

Technology, active listening and employee engagement, key points for Top Employers

Again this year, the Top Employers Institute has published its ranking with the 100 companies considered most appealing employers in Spain, and has detected some common practices among these top employers, such as…
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Innovation

Predictions for 2020: People, at the center of CIO strategies

CIO is one of the most important executive positions in today’s business world. In an environment of disruption and technological evolution, the Chief Information Officer is required to implement innovative strategies that…
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Innovation

How to accelerate innovation in the motor sector

The road to innovation can seem fraught with obstacles. But if companies do not innovate today, they will be faced with barriers that may absolutely impede their future survival. In…
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Innovators

Three reasons why sustainability should be collaborative

By Pilar Roch, CEO of ideas4all have been talking about sustainability and climate change since the last century, but the truth is that now, and especially in Spain following the recent COP 25, the…
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Innovation

3 ways to create a culture of collaborative innovation

Organizations today can innovate more swiftly when they are open to internal talent, and the talent of all people they interact with, thus nurturing a culture of collaborative innovation. In…
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Cocreation

Customer engagement: keys to success and loyal clients

Innovation, confidence-building and horizontal communication between brand and consumer, as well as the values a brand promotes and puts to practice through its actions, are pillars on which customer engagement…
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HR

Advantages of giving employees a voice: companies with committed teams are up to 21% more profitable

There is no doubt that a company's level of employee commitment is an indicator of its health. But how can we measure employee engagement? The ideal situation for an organization…
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