Innovation

Innovation that is (also) open to your customers

The incredible speed at which things move in the digital era makes innovation imperative. Ignoring this fact means risking being…
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Change management

8 ways to transform your culture of innovation

The market changes, companies are forced to transform and pressure grows for executives in charge of the task. Efficiency in…
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Cocreation

Would you like all these people to co-create with your company?

They don’t want a fixed schedule, and they don’t like being tied to a desk. Millennials want to work remotely,…
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Cocreation

Marketing and co-creation: the consumer at the center of the brand

The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media…
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Innovation

4 steps towards innovation through crowdsourcing

Crowdsourcing can act as an agent for change in any organization, involving all its members in a common project thanks…
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Change management

Health and performance, a successful correlation for transformation, according to McKinsey

Health and performance. Two concepts that, according to McKinsey, go hand in hand in transformation. The challenge is combining them…
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Innovation

Streaming killed the video star (how to fast forward in innovation)

Moving from DVDs to streaming brought its winners and losers in the video industry. Blockbuster, movie distribution giants in the…
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Innovation

When collaborative intelligence is at the service of innovation

Collaborative intelligence has become one of the most efficient ways of innovating. As we saw recently, asking for input from…
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Innovation

Startups or large corporations, who is more innovative: the ant or the elephant?

An old fable tells the story of an ant who, used to being teased by an elephant because of her…
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Innovators

Ángel Uzquiza (Santalucía Seguros): “We want to invest in the most enterprising people in the company”

Innovating with people within the company to get the best out of them. The latest edition of the innovationHUB allowed…
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