Innovation that is (also) open to your customers
The incredible speed at which things move in the digital era makes innovation imperative. Ignoring this fact means risking being left behind. On this basis, PwC charts its innovation benchmark…
8 ways to transform your culture of innovation
The market changes, companies are forced to transform and pressure grows for executives in charge of the task. Efficiency in processes, costs and innovation are issues on every CEO’s agenda.…
Marketing and co-creation: the consumer at the center of the brand
The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media is a thing of the past. The reason is that…
Innovation that is (also) open to your customers
The incredible speed at which things move in the digital era makes innovation imperative. Ignoring this fact means risking being…
8 ways to transform your culture of innovation
The market changes, companies are forced to transform and pressure grows for executives in charge of the task. Efficiency in…
Would you like all these people to co-create with your company?
They don’t want a fixed schedule, and they don’t like being tied to a desk. Millennials want to work remotely,…
Marketing and co-creation: the consumer at the center of the brand
The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media…
4 steps towards innovation through crowdsourcing
Crowdsourcing can act as an agent for change in any organization, involving all its members in a common project thanks…
Health and performance, a successful correlation for transformation, according to McKinsey
Health and performance. Two concepts that, according to McKinsey, go hand in hand in transformation. The challenge is combining them…
Streaming killed the video star (how to fast forward in innovation)
Moving from DVDs to streaming brought its winners and losers in the video industry. Blockbuster, movie distribution giants in the…
When collaborative intelligence is at the service of innovation
Collaborative intelligence has become one of the most efficient ways of innovating. As we saw recently, asking for input from…
Startups or large corporations, who is more innovative: the ant or the elephant?
An old fable tells the story of an ant who, used to being teased by an elephant because of her…
Ángel Uzquiza (Santalucía Seguros): “We want to invest in the most enterprising people in the company”
Innovating with people within the company to get the best out of them. The latest edition of the innovationHUB allowed…