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Crowdsourcing can act as an agent for change in any organization, involving all its members in a common project thanks to the loyalty-creating effect it has (more engagement) on its participants. Or, simply put, because of the ideas that emerge and their development by large groups of people who cooperate with each other.

That is why crowdsourcing, when successfully managed, can bring about more innovation and involve more people in a common goal, creating more productivity.

Here are some of the keys to the execution of a successful crowdsourcing project.

1. Having the right tools.
Tools that create communicating vessels between departments and employees, favoring the exchange of ideas. Open innovation communities incorporate a co-creative process to an organization’s existing diversity, and this encourages the appearance of more disruptive ideas.

Working on many small ideas can lead to a truly great idea.

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2. Connecting departments, people and knowledge.
To create new, innovative proposals, or to optimize existing management elements. Crowdsourcing has the advantage of making the invisible visible, i.e. bringing to light ideas and proposals that would otherwise be forgotten. It also helps to break down barriers and silos in any organization, and creates a new way of working based on cooperation and co-creation.

3. Asking the right questions at the right time.
Just as important as opening the door to new ideas is how these focus on an objective. All crowdsourcing processes must have a clear goal, what we want to achieve. And the questions we ask must be clear, describing those objectives. All this without restricting creativity in the participating community, since dispersion can also bring bountiful rewards. Sometimes, ideas that may seem less grounded give rise to completely disruptive innovations.

4. Create a culture of ideas.
There can be no ideas if they are not supported by a culture that encourages them, just like a plant cannot grow without water. Put another way, building a crowdsourcing process is very difficult without fertile soil, i.e. if the organization does not generate an innovative and cooperative mentality among its employees. For this to be possible, the appetite for new ideas must be stimulated, promoting transparency and minimizing the risk of failure, among other factors.

Tools, culture, collaboration between people and knowing how to ask: key steps to successfully drive a crowdsourcing process forward.