3 keys to co-create with consumers (and obtain results)
More than 70% of the products launched on the Spanish market every year are doomed in advance, according to Kantar Worldpanel (“Innovation Radar 2016"). Consumers simply see the product on the…
Have your customers develop your next product?
When developing a new product, how will you know if it connects with your consumers' needs? Will it meet their expectations? These are two classic questions that the MIT Sloan…
A more beautiful question (W. Berger)
IDEAS4ALL INNOVATION READING LIST “A more beautiful question”, Warren Berger Main ‘takeaways’ from this book: Great innovations born from "the art of asking". Disruptive businesses like Google, Netflix o Airbnb have the chance…