Cocreation

3 keys to co-create with consumers (and obtain results)

More than 70% of the products launched on the Spanish market every year are doomed in advance, according to Kantar Worldpanel (“Innovation Radar 2016"). Consumers simply see the product on the…
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Innovation

Have your customers develop your next product?

When developing a new product, how will you know if it connects with your consumers' needs? Will it meet their expectations? These are two classic questions that the MIT Sloan…
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A more beautiful question (W. Berger)

IDEAS4ALL INNOVATION READING LIST “A more beautiful question”, Warren Berger Main ‘takeaways’ from this book:  Great innovations born from "the art of asking".  Disruptive businesses like Google, Netflix o Airbnb have the chance…
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