Have your customers develop your next product?
When developing a new product, how will you know if it connects with your consumers' needs? Will it meet their expectations? These are two classic questions that the MIT Sloan…
A more beautiful question (W. Berger)
IDEAS4ALL INNOVATION READING LIST “A more beautiful question”, Warren Berger Main ‘takeaways’ from this book: Great innovations born from "the art of asking". Disruptive businesses like Google, Netflix o Airbnb have the chance…