Cocreation

Customer engagement: keys to success and loyal clients

Innovation, confidence-building and horizontal communication between brand and consumer, as well as the values a brand promotes and puts to practice through its actions, are pillars on which customer engagement…
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HR

Advantages of giving employees a voice: companies with committed teams are up to 21% more profitable

There is no doubt that a company's level of employee commitment is an indicator of its health. But how can we measure employee engagement? The ideal situation for an organization…
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Innovation

4 applications for open innovation

Open innovation allows organizations to add internal and external resources to their capacity for innovation. The goal is to obtain benefits or achieve competitive advantages in their environment, such as…
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Innovation

How to transform consumer feedback into fuel for innovation

All new products are created with the intention of offering value to consumers, and an economic return to the companies who produce them. The fact is, however, that most product…
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Cocreation

What you need to know to co-create (successfully) with your clients

Why co-create with clients? Numerous studies reveal that almost one half of the products launched onto the market are unsuccessful. In this respect, co-creation with clientsis a very useful strategy to…
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Innovation

Factors that seek to accelerate innovation… but actually slow it down

All organizations seek to innovate, and to do so swiftly. But doubts arise when choosing the necessary strategies. Which are the right ones? Is there one common recipe for all…
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HR

Why does an organization need intrapreneurs?

Discipline and innovative thinking. These are two of the attributes that define entrepreneurs, regardless of whether they act independently or as members of an organization. Corporate entrepreneurship is a key…
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Innovation

What is the use of innovation software?

The first benefit a company seeks when using innovation software can seem the most logical for such software: innovate with new products, services or processes that may make the organization more competitive…
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Innovators

Introducing ideas4all Innovation eco: committed to sustainable innovation

Global warming and environmental degradation are currently perceived as the biggest threat to the planet, according to a study published by the Pew Research Center. The switch to a more sustainable way of life…
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Innovation

Perspectives in Latin America: How do companies innovate in Colombia?

Colombian companies are committed to innovation. That is today’s reality, supported by data collected in the innovation ranking drawn up by the country’s national business association Asociación Nacional de Empresarios de Colombia (ANDI)…
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