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The ideas crowdsourcing has allowed Banco Santander to transform itself through open innovation, engaging its employees, customers, shareholders and other stakeholders. The company wants to create a bank close to the society and its values.

To achieve that purpose, it has developed SANTANDERideas:), a community of ideas that is open to the participation of all its employees.

What are the main keys of this project?

bullet The challenge
Grupo Banco Santander
is immersed in a deep cultural transformation. For this to be possible, the bank sought to involve its employees in its transformation by encouraging active and continuous listening.

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bullet The solution
SANTANDERideas:) is a community for ideas crowdsourcing that seeks to transform the bank through the ideas of its professionals, while driving innovation, collaborative work and the connection of knowledge silos.

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bullet The result
SANTANDERideas:) has been a game changer in the promotion of a corporate culture and new ways of governance based on active listening, collaborative innovation, productivity and commitment…

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Want to know more about the project?

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Download
 the case study.

SANTANDERideas:), an engine of transformation (pdf).