Cocreation

3 keys to co-create with consumers (and obtain results)

More than 70% of the products launched on the Spanish market every year are doomed in advance, according to Kantar Worldpanel (“Innovation Radar 2016"). Consumers simply see the product on the…
Share Button
Continue Reading
Innovation

Some examples of co-creation that bring brand and consumer together

The use of ad-blocking technologies, online advertising performance (33% of ads generate no purchase intent at all, according to Nielsen), or the hyper-saturation of messages in social media, to cite only a few…
Share Button
Continue Reading
Cocreation

How to include the consumer’s voice in your innovation

A product is always looking for its consumer, and a potential consumer is always looking for that product that will cover his or her needs. If consumer and product go…
Share Button
Continue Reading
Cocreation

Co-create with clients to offer them what they seek

Place clients at the center of innovation and listen to their opinions to offer the best service or product. This is the mission chosen by Hotusa Group in their pursuit to personalize their…
Share Button
Continue Reading
Cocreation

Capture consumer insights to turn them into our clients

Understanding consumers has never been as necessary as it is today, given how volatile their behavior is. And it has never been so simple to learn from them on a…
Share Button
Continue Reading
Cocreation

Co-creation with clients: a ticket to the Tourism of the future

Like many other sectors, Tourism in the last decade has transformed radically thanks to disruptive technology, reconfiguring the relationship between operators and tourists. Tourism represents of global GDP, according to…
Share Button
Continue Reading
Cocreation

Keys to designing a virtuous customer journey

1995: Every company is a customer company. 2005: Every company is an internet company. 2015: Every company is a digital company. Theo Priestley. Any self-respecting innovative or competitive company now…
Share Button
Continue Reading

Would you like all these people to co-create with your company?

They don’t want a fixed schedule, and they don’t like being tied to a desk. Millennials want to work remotely, or want to be able to take a break half-way…
Share Button
Continue Reading

Marketing and co-creation: the consumer at the center of the brand

The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media is a thing of the past. The reason is that…
Share Button
Continue Reading

Xiaomi creates client loyalty through cocreation in their customer journey

In recent years, Chinese mobile phone manufacturer Xiaomi has gone from being a marginal player in the Asian market to becoming a global reference in the mid-market mobile phone sector.…
Share Button
Continue Reading