Cocreation

Would you like all these people to co-create with your company?

They don’t want a fixed schedule, and they don’t like being tied to a desk. Millennials want to work remotely,…
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Cocreation

Marketing and co-creation: the consumer at the center of the brand

The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media…
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Cocreation

Xiaomi creates client loyalty through cocreation in their customer journey

In recent years, Chinese mobile phone manufacturer Xiaomi has gone from being a marginal player in the Asian market to…
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Cocreation

Only 1 out of 10 companies put into practice what their clients tell them

If you have made it here, it is probably out of professional interest. But as you read this article, try…
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Cocreation

Customers communities, a link between brands and consumers

Making their messages reach current and potential clients is a daily objective for any Marketing department. But what if, rather…
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Cocreation

The “social dollars” theory: co-creating with clients increases profits by 19%

2012. Social networks are booming and the conversation–on current events, media content…–has become social. Brands and their consumers are also…
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Cocreation

Get obsessed with your clients, not your competitors

Who is your competitor? Most executives who are asked the question won’t even blink: another company, another brand, or another…
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Cocreation

Crowdsourcing, the power of the masses to create universal products

Is crowdsourcing a recent phenomenon? Were resources like focus groups, prior to the digital revolution, not actually precursors of crowdsourcing?…
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Cocreation

Customer communities, communicating and getting to know brands

The digital revolution has given brands a wide range of channels through which they can reach consumers. Social media certainly…
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Cocreation

50 years of UNED to reinvent today’s University

An enormous challenge: imagining the future of education and its adaptation to a series of changes deeply marked by the…
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