Cocreation

Keys to designing a virtuous customer journey

1995: Every company is a customer company. 2005: Every company is an internet company. 2015: Every company is a digital company. Theo Priestley. Any self-respecting innovative or competitive company now…
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Would you like all these people to co-create with your company?

They don’t want a fixed schedule, and they don’t like being tied to a desk. Millennials want to work remotely, or want to be able to take a break half-way…
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Marketing and co-creation: the consumer at the center of the brand

The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media is a thing of the past. The reason is that…
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Xiaomi creates client loyalty through cocreation in their customer journey

In recent years, Chinese mobile phone manufacturer Xiaomi has gone from being a marginal player in the Asian market to becoming a global reference in the mid-market mobile phone sector.…
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Only 1 out of 10 companies put into practice what their clients tell them

If you have made it here, it is probably out of professional interest. But as you read this article, try to do so by putting yourself in the shoes of…
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Customers communities, a link between brands and consumers

Making their messages reach current and potential clients is a daily objective for any Marketing department. But what if, rather than simply passing on messages about your brand, you could…
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The “social dollars” theory: co-creating with clients increases profits by 19%

2012. Social networks are booming and the conversation–on current events, media content…–has become social. Brands and their consumers are also in social networks, leaving aside traditional advertising channels. The big…
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Get obsessed with your clients, not your competitors

Who is your competitor? Most executives who are asked the question won’t even blink: another company, another brand, or another product or service. That is the most conventional answer, but…
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Crowdsourcing, the power of the masses to create universal products

Is crowdsourcing a recent phenomenon? Were resources like focus groups, prior to the digital revolution, not actually precursors of crowdsourcing? In fact, brands have been asking consumers about their favorite…
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Customer communities, communicating and getting to know brands

The digital revolution has given brands a wide range of channels through which they can reach consumers. Social media certainly stand out among these, as they offer access to a…
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