Cocreation

Co-create with clients to offer them what they seek

Place clients at the center of innovation and listen to their opinions to offer the best service or product. This is the mission chosen by Hotusa Group in their pursuit to personalize their…
Share Button
Continue Reading
Cocreation

Capture consumer insights to turn them into our clients

Understanding consumers has never been as necessary as it is today, given how volatile their behavior is. And it has never been so simple to learn from them on a…
Share Button
Continue Reading
Cocreation

Co-creation with clients: a ticket to the Tourism of the future

Like many other sectors, Tourism in the last decade has transformed radically thanks to disruptive technology, reconfiguring the relationship between operators and tourists. Tourism represents of global GDP, according to…
Share Button
Continue Reading
Cocreation

Keys to designing a virtuous customer journey

1995: Every company is a customer company. 2005: Every company is an internet company. 2015: Every company is a digital company. Theo Priestley. Any self-respecting innovative or competitive company now…
Share Button
Continue Reading

Would you like all these people to co-create with your company?

They don’t want a fixed schedule, and they don’t like being tied to a desk. Millennials want to work remotely, or want to be able to take a break half-way…
Share Button
Continue Reading

Marketing and co-creation: the consumer at the center of the brand

The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media is a thing of the past. The reason is that…
Share Button
Continue Reading

Xiaomi creates client loyalty through cocreation in their customer journey

In recent years, Chinese mobile phone manufacturer Xiaomi has gone from being a marginal player in the Asian market to becoming a global reference in the mid-market mobile phone sector.…
Share Button
Continue Reading

Only 1 out of 10 companies put into practice what their clients tell them

If you have made it here, it is probably out of professional interest. But as you read this article, try to do so by putting yourself in the shoes of…
Share Button
Continue Reading

Customers communities, a link between brands and consumers

Making their messages reach current and potential clients is a daily objective for any Marketing department. But what if, rather than simply passing on messages about your brand, you could…
Share Button
Continue Reading

The “social dollars” theory: co-creating with clients increases profits by 19%

2012. Social networks are booming and the conversation–on current events, media content…–has become social. Brands and their consumers are also in social networks, leaving aside traditional advertising channels. The big…
Share Button
Continue Reading