The power of cocreation (V.Ramaswamy)

ideas4all Innovation 22 August, 2016 The power of cocreation (V.Ramaswamy)2016-10-13T13:02:28+02:00 Inspiration No Comment

IDEAS4ALL READING LIST
The power of cocreation, Venkat Ramaswamy
Main ‘takeaways’ from this book:
Co-creation enables new ways to meet and get closer to our customers.
It is a connecting element to drive innovation with all stakeholders.
The digital economy offers us new ways to create products and services.