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They don’t want a fixed schedule, and they don’t like being tied to a desk. Millennials want to work remotely, or want to be able to take a break half-way through the morning so they can go to the gym and recover that hour later in the day.

For many companies, these may seem like difficult requests to accommodate, but the truth is that people born after 1985 now represent half of the active working population in the world. And it is also true that about 25% of them are looking to change jobs.

They are also a collective in very high demand because they are digital natives, making them naturally agile and knowledgeable in today’s new technological environment.

What if the entire audience of a Super Bowl game worked for one brand? Crowdsourcing makes it possible.

That said, how to recruit their talent? How to seduce them? Must they necessarily be on the payroll, with a fixed work schedule? Is it possible to establish other types of relationship–not necessarily contractual–with the company?

Companies can also incorporate their point of view externally, using resources like crowdsourcing. In fact, more and more companies, as published by consulting firm Deloitte, use online communities to collaborate with millennials “on demand”.

This collaboration is effective–we must admit the best don’t always work for us–and agile thanks to dynamic communities, as well as inexpensive, as the external talent they often turn to tends to be voluntary.

A form of collaboration that also gives companies a global vision: these communities attract large audiences and therefore represent a valid indicator of a company’s demands and needs.

On top of all this, its flexibility allows companies to configure which parts of their business they wish to open up to co-creation with the masses. Thus, many companies leave their core operations and strategy in the hands of internal talent, and open up other aspects of their business to crowdsourcing processes.

Does this new framework for such relationships reflect companies’ desire to cut spending and reduce their workforce? That can sometimes be true, but it is not necessarily always the case. What is more, some of these communities offer their users rewards for their ideas and participation that often greatly exceed an annual salary.

And the fact is, counting on more thinking heads is not the only objective. Co-creation with clients also offers other types of benefits, creating loyalty among consumers, or becoming a powerful marketing tool.

bullet Find out how we can help you co-create with large audiences.
Our software & own methodology enables the incorporation of external talent to your company.

bullet Discover ideas4afflelou: the co-creation community with Alain Afflelou clients.
And download the complete free PDF about the community here.

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