February 25th 2015. The 3rd Meeting of ideas4all’s Clients Club has given us the opportunity to hear what our clients believe to be the three main pillars in the use of the ideas social networks developed under ideas4all Innovation Agora.
They encourage innovation and the creation of new products and services.
Having a social network for ideas has allowed Banco Sabadell to forge a meeting of minds for change, both on an evolutionary level–with small improvements in conventional processes–and disruptively, through new services. In similar terms, Nestlé emphasizes how their ideas social network, Innova 2.0, has enabled them to grant a second life to some product categories that they believed to be mature.
They are a tool for cultural transformation.
Grupo Banco Santander claims its social network for ideas has been a driver for cultural change within the company, based on the premises of active listening and innovation, but also on execution. For Repsol, the ideas social network helps to consolidate a culture of innovation based on participation. 90% of the oil company’s employees are interested in using the tool to make the company better.
They provide a tool for listening and learning.
In the spirit of improving day by day, Grupo Cortefiel has used their platform as a way to make the voice of their in-store employees heard: they are really the ones in direct contact with customers, and they learn something new about them every day. But also, a social network for ideas allows companies to open up to their clients. Mutua Madrileña has found that Soyinnovador.es is an important channel where they can discover the needs of their insured and communicate their different business lines to clients.
ideas4all Innovation not only proposes a solution for the democratization of ideas, it is also a step forward in the digital transformation of companies, an element that creates a company culture and a tool for listening and detecting needs.
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