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A recent article published by Forbes names the ten main trends in digital transformation for 2017. It summarizes their power in one sentence:

“Digital transformation requires collective collaboration, strategic alignment and the implication of all the collectives that make up a company”.

The article (“Top 10 Trends For Digital Transformation In 2017”, Daniel Newman) highlights how corporate transformation is no longer just digital, but comprehensive, and how this transformation gives more and more importance to concepts such as people or talent and, above all, the connection between both terms within a unique business strategy model.


Here are the ten predictions for digital transformation as published in Forbes for 2017:

1Only the flexible survive.It is time to accept that we live in a highly changing environment. Only companies that are clear on this will be able to adapt to fluctuations and evolutions in the market. In this sense, digital transformation is not only technological: it consists of integrating the potential and opportunities offered by technologyin day-to-day practices, in corporate culture and in the people who make up the company.

2. User experience is increasingly important and is the final step in any digital transformation process. Consumers are more and more volatile and demanding with brands. Interacting with them using one-on-oneformulas or even letting them become involved in our products and services, with mechanisms like co-creation, will let us promote the union between brand and consumers.

3. Innovation must be agile,shortening the duration of development, test and analysis processes and measuring results in real time. For this to be possible, using technologies that allow to integrate the entire companythroughout the processes of innovation will be crucial, implementing a flexible innovation culture that takes into account the formula “make mistakes quickly in order to have success sooner”.

4. Teams that are united work better.Connectivity and mobile teams mean that the entire workforce can be aligned in different work places. Employees appreciate flexibility more and more, especially millennials. Increasingly, having collaborative and participative tools that are open to new ideas entails having poles of attraction for talent, regardless of their location in the world.

5. Augmented reality and virtual reality have now becomea reality.And they are now being used outside of the video game sector or the success experienced by ‘Pokemon GO’, bringing them closer to consumers while offering a different and memorable user experience.

6. Use of APIs for greater flexibility.Rather than committing themselves to one platform, many companies choose to use APIs that open the door to an iterative ecosystem that is scalable and flexible.

7. Big Data permeates everything.And anything that can’t be measured lacks value. The use of data spans all sectors and industries, allowing–for example–to analyze consumer behavior before the act of purchase in a digital platform or measure the degree of innovation of a company in real time.

8. Intelligent or connected objects.The Internet of Things (IoT) has given the digital transformation its definitive backing, either through new disruptive businesses or through evolutions of traditional and less digital businesses such as agriculture, by having sensors predict atmospheric weather and its effect on crops.

9. Artificial intelligence: beyond fiction.The increasingly rapid evolution of machine learningwill bring about a profound change in the way we work, as well as our roles at the workplace, because of the process of automation. It will also allow computers to solve complex problems, working hand in hand with human beings.

10. Intelligence grows when it is shared.The digital transformation will make it possible for organizations to change the way they work, destroying isolated knowledge silos and integrating people–from within or even from without companies–under the same strategic goals and in transversal processes with collective contributions.

This transformation implies digitalization and a culture that is common to the entire organization. The article concludes that the latter is a clear multiplier of the former, and the foundation necessary for people, who live in the digital era and are the leaders within companies, to conceive new innovations at the service of society.

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