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A space to share, learn, collaborate and be inspired: True to the spirit of openness, democratization of ideas and collective intelligence that defines its DNA, ideas4all Innovation held its first ideas4all Innovation HUB with clients and other drivers of innovation this past November 18 in the Torre de Cristal, Madrid headquarters of KPMG, hosts of the event.


The event also included the first edition of ideas4all Innovation’s Innovation Awards, which rewarded work by Banco Santander, Repsol, Banco Sabadell, KPMG, Seguros Santa Lucía and Mutua Madrileña in collective intelligence processes through communities that are open to ideas crowdsourcing.

Here is the photo of the winners:

From left to right: Pilar Roch (COO of ideas4all Innovation), Mónica Torres (Director of Commitment and Employee Experience at Grupo Santander), Deolinda Rodríguez Alfonso (prized ideator of Santa Lucía Seguros), Belén Antón (Assistant Director of Innovation at Mutua Madrileña), Hilario Albarracín (President of KPMG Spain) | Behind them: Ignacio Faus (Managing Director of KPMG Spain), Miquel Anduig (Director of Operational Optimization and Internal Social Media at Banco Sabadell), Enrique Rodríguez (Director of Communication at KPMG Spain) and Juan Luis Rodríguez Sánchez del Álamo (Assistant Director for Innovation Projects at Repsol).

This round table had a plural presence from many different companies and was moderated by Belén Díaz (People & Change partner in Management Consulting at KPMG Spain) and represented by Susana Pastor (Human Resources Senior Manager at KPMG), Mónica Torres (Director of Commitment and Employee Experience at Banco Santander), Noelia Fernández Arroyo (Chief Digital Transformation Officer of Grupo Prisa), José Luis Risco Rojas (Director of Human Resources at EY) and Ángel Uzquiza (Director of Innovation at Seguros Santa Lucía).

And these are the winners:

-KPMG: (Best Stimulation Campaign) for the launch of its community ‘Ingenia’.

-Banco Santander: (Transformative Innovation) for the project “flexiworking” with measures for the conciliation of work and family life within the group, arising through their ideas crowdsourcing process.

-Repsol: (Outstanding use case) for the use of its innovation community to spread the company’s values among 8,900 employees in 24 countries.

-Santa Lucía Seguros: (Outstanding Ideator) to the employee with the most contributions to the group’s ideas community. Four of these have been implemented and 12 are currently under consideration.

-Banco Sabadell: (Best Management Team) for the search of ideas that can be applied to their business.

-Mutua Madrileña: (ideas4all Innovation 2016) for being committed to innovation communities for employees and co-creation with their consumers at

The event, held at the Torre de Cristal, headquarters of KPMG in Madrid, brought together over 100 managers connected to the world of innovation, marketing and technology, among other sectors. The event featured interventions by the CEO of ideas4all Innovation Ana María LlopisHilario Albarracín and Ignacio Faus, President and Managing Director, respectively, of KPMG in Spain, at the start and end of the event.

Attendants also enjoyed an inspirational presentation by Jesús Terreros Andréu, Director of the Transformation Office at Unidad Editorial; and three round tables with manager speakers approaching three topical issues: communication and engagement with large audiences, client co-creation and change management in large companies through the strategic alignment of all the collectives that make them up.

Connecting with large audiences in the digital era

Opportunities for communication and engagement with large audiences in universities and among citizens were at the center of the first round table, moderated by Ignacio Crespo (Senior Manager of Management Consulting at KPMG Spain), with the participation of María del Carmen García Llamas, Media and Technology Vice-rector of the Universidad Nacional de Educación a Distancia (UNED), José Antonio García Souto (Assistant Vice-rector of Digital Strategy and Education at the Universidad Carlos III in Madrid) and Gema Igual Ortiz’s video intervention, with her first public words as Mayor of Santander, outlining the project for citizen participation, which, in her own words, “has allowed us to listen and give answers to our neighbors, involving them in the city’s decision-making process”.

Co-creation with clients

Secondly, the event approached the role of co-creation with clients as a new digital trend in brand building, creating new sales and loyalty among existing clients by listening to their ideas through crowdsourcing processes that underscore the enhancement of the customer journey.

This round table, moderated by Elena Ibañez (Digital Services Senior Manager at KPMG Spain), was attended by Gudrun Gunther (Marketing Director at Alain Afflelou), who presented the project ideas4afflelou for client co-creation, Javier Cuenca (Assistant Director of Technology and Operations at Banco Santander), who spoke of SANTANDERideas:) as a resource for communication and feedback from the bank’s clients; and Belén Antón (Assistant Director of Innovation at Mutua Madrileña), who analyzed how the project Soy Innovador has allowed Mutua Madrileña to use ideas crowdsourcing to hold a constant dialogue with its policy holders and the public in general.

Transforming organizations, a need inherent to these times.

Finally, a third round table analyzed the role of change management and business transformation, through tools for innovation and strategic alignment, and as an inherent need for all industries and business sectors.

The first edition of the ideas4all Innovation HUB brought together over 100 manager profile attendants connected to the world of innovation, and wasTrending Topic on Twitter in Spain.

The event allowed attendants to share know-how with their ideas4all Innovation collaborative innovation communities, and to embrace the spirit of open innovation and collaboration among other attendants and even competitors, taking full advantage of the potential of collective intelligence.

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