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Innovation as a decentralized system that brings together different actors and ideas independently and on an equal standing: this might be a good summary of the essence of the last edition of the innovationHUB; hosted at the Madrid headquarters of EY this last November 24, with the participation of large companies from different sectors and industries.

An event that confirmed there is no magic formula, or single way of innovating, but there are–given the success stories presented–a series of common patterns that can drive forward the innovative DNA of companies exponentially.

Among these is opening collaboration to the company’s different stakeholders, bringing innovation to the surface and moving beyond departments that are closed to each other, while committing to an open model with the exchange of ideas and talent. This makes companies stronger, be it through their own employees by giving them greater importance and empowering them–a move that has multiple effects and impacts on areas like HR and the implication of employees in the company–or through other collectives in the ecosystem, such as clients, suppliers or external alliances, and even (why not?) the competition.

Calidad Pascual, Banco Sabadell, Alain Afflelou, EY, Santalucía Seguros… were some of the organizations that validated this open model through their intrapreneuring or consumer co-creation programs, to mention just two examples.

All of which was part of an event culminated by the second edition of the ideas4all Innovation Innovation Awards, along with the transfer of this democratic spirit for ideas and collective intelligence to public institutions, with an open discussion on Smart Cities that outlined some of the challenges they face: how they can boost participation among citizens and promote open government through the case study of the Santander City Council and its community santandercitybrain.com.