Leading digital (G. Westerman, D. Bonnet & A. McAfee)
IDEAS4ALL READING LIST
Leading digital, G. Westerman, D. Bonnet & A. McAfee.
Main takeaways from this book:
Digitization affects to all industries and companies.
Digital leaders and criteria for where to invest, basic pieces of digital transformation.
The digital ecosystem allows for new types of relationship with our customers.
More about this book here.