Keys to designing a virtuous customer journey
1995: Every company is a customer company. 2005: Every company is an internet company. 2015: Every company is a digital company. Theo Priestley. Any self-respecting innovative or competitive company now…
If you want your employees at the forefront of innovation, let them fly free
Flying freely without hindrance is a desire most companies share. Being quick and innovative is a demand they also share, because it isn’t just the client at stake: technology has…
Rafael Juan (Dulcesol): “Consumers are the most important actors”
Consumers take center stage. With this comparison taken from show business, Rafael Juan, CEO of Grupo Dulcesol, spoke to us at innovationHUB about the project Mi Dulcesol idea, which enables the food group…
How to increase employee engagement piece by piece
Less motivation, less productivity. This maxim can put any company’s talent management strategy at risk, especially because of its potential for contagion. Sigal Barsade and Hakan Ozcelik, Management professors at Wharton Business…
Corporate Innovation: from a reactive to a creative culture
Reject all change, or accept it creatively as an opportunity to evolve? Two opposing mindsets. The former condemns organizations to a form of staticism (or simply failure); the latter drives…
Esteban Mayoral (RTVE): “Innova allows us to count on employees to provide a better public service”
Innova is the name of the project through which RTVE (Radio Televisión Española) is looking to transform its corporation, by engaging all of its employees. The project is made up of a digital…
Innovation through intrapreneurship
Facebook’s Likebutton. The Post-It. The Playstation. All these inventions have something in common: behind them is a privileged mind and a company. And they are all usually mentioned when speaking of corporate…
The Customer Center, where Banco Santander co-creates with its clients
Placing the client at the center of Business decisions is a priority for Banco Santander. This was the bank’s objective when driving its Customer Center, a qualitative research lab to gain…
Intrapreneurship programs: talent and value should go hand-in-hand
Is your best talent where it can generate the most value? Do you give talent the opportunity to generate that value? The graph on the left shows a traditional organizational…
Gartner’s 6 barriers for digital transformation in businesses
On the occasion of the recent conference for executives in the IT sector, Gartner points out six barriers in the adaptation of any business to the digital model. Paradoxically, and despite speaking of digital…