Marketing and co-creation: the consumer at the center of the brand

The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media is a thing of the past. The reason is that…
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4 steps towards innovation through crowdsourcing

Crowdsourcing can act as an agent for change in any organization, involving all its members in a common project thanks to the loyalty-creating effect it has (more engagement) on its…
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Health and performance, a successful correlation for transformation, according to McKinsey

Health and performance. Two concepts that, according to McKinsey, go hand in hand in transformation. The challenge is combining them in a sustainable way. Is there a relationship between health…
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Streaming killed the video star (how to fast forward in innovation)

Moving from DVDs to streaming brought its winners and losers in the video industry. Blockbuster, movie distribution giants in the 90s, were among those affected. Their model was confined to…
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Innovation

When collaborative intelligence is at the service of innovation

Collaborative intelligence has become one of the most efficient ways of innovating. As we saw recently, asking for input from one or several stakeholders in an organization allows that organization…
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Startups or large corporations, who is more innovative: the ant or the elephant?

An old fable tells the story of an ant who, used to being teased by an elephant because of her small size, told the elephant to bend down, as she…
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Innovators

Ángel Uzquiza (Santalucía Seguros): “We want to invest in the most enterprising people in the company”

Innovating with people within the company to get the best out of them. The latest edition of the innovationHUB allowed us to discover the intrapreneurship program developed by Santalucía Seguros,…
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Innovation

5 success stories in open innovation

Open innovation allows organizations to multiply the scope of their innovation by granting access to new sources of ideas and talent. Those who choose this innovation model naturally accept that…
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Innovators

Juan Ignacio Marrón (KPMG): “We are forced to activate resources to get the wheel of innovation turning”

During our latest innovationHUB, we took the chance to talk to Juan Ignacio Marrón, liable partner for Innovation at KPMG Spain, regarding the role played by people within the innovation…
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Innovators

Rubén Hernández (Banco Sabadell): “BS idea teaches precious values, like collaboration and transparency”

Asking for ideas from employees has become one of the most effective ways to innovate for today’s organizations. During our latest innovationHUB, we interviewed Rubén Hernández, Director of the project…
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