Sustainability is a shared goal for all, as demonstrated by the recent Climate Change Conference (COP 25), and is a particularly sensitive issue for cities as, according to estimates by the United Nations, they will amass two thirds of the entire world population by 2050.
The community, open to all citizens for Santander and with the patronage of Banco Santander, brings together all municipal initiatives on the matter, as well as an observatory with the latest trends and interactive materials on sustainability.
It also offers citizens the opportunity to participate with their ideas in several strategic pillars for sustainability as proposed by the municipal council, led by Mayor Gema Igual.
Coinciding with its launch, the community has promoted its first competition, where it asks Santander’s citizens for ideas to encourage sustainable mobility in the city.
Additionally, the inclusion of a trend observatory fulfils the role of spreading knowledge among citizens, inspiring them and promoting awareness, both in terms of their participation within the community and to increase the potentially positive ecological impact their actions can have in the city’s everyday life.
Santander City Brain eco represents an example of public-private collaboration, between the City Council and Banco Santander, patron of the project and recently named as the world’s most sustainable bank, based on the Dow Jones Sustainability Index (DJSI).
This new project broadens the scope and continues the work done by Santander City Brain since 2013, the former initiative launched by the City Council for its citizens. With its new ‘eco’ orientation, it makes use of the community and the collective brain it has created with over 800 users and 2,000 ideas, promoting work and collaboration among its members to build a sustainable city, apart from making the municipal strategy in this field known to citizens.
Thanks to Santander City Brain eco, Santander’s council also supports several of United Nations’ Sustainable Development Goals (SDGs), among which Sustainable Cities and Communities (Goal 11), Responsible Consumption and Production (Goal 12), and Climate Action (Goal 13).
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