Santander’s City Council presented its community Santander City Brain eco on Monday, which enables its citizens to share their ideas to build a more sustainable city.
The project, made possible thanks to the patronage of Banco Santander, combines citizen participation with the various city council initiatives regarding sustainability and a trend observatory on the same subject.
Santander’s Mayor, Gema Igual; the councilor for City Planning and Innovation, Javier Ceruti; the Regional Director of Banco Santander in Cantabria-Asturias, Manuel Iturbe; and the CEO of ideas4all Innovation, Pilar Roch, participated in a launch event that included the planting of five trees in the Parque de las Llamas, one for each of the five thematic categories in which citizens can share their ideas within the community.
Igual believes that a project of this type makes a difference because it allows the city to “work from Santander to fulfill United Nations’ Sustainable Development Goals”. “We want Santander’s citizens to communicate with their city council, and help us improve our city”, stressed the Mayor. She also stated that Santander City Brain eco is not only a project for ideas, but that it also “has a role in raising awareness”.
Pilar Roch, on her part, recognized the value of “Santander as one of the most innovative cities in the world”. An example of this is the transformation of the smart city project Santander City Brain into Santander City Brain eco. “This type of projects are far more effective, have a greater impact and are fairer when participation is open and democratic among all citizens”, highlighted the CEO of ideas4all Innovation.
According to Manuel Iturbe, Regional Director of Banco Santander, this project is also framed “within the bank’s commitment to sustainability, both internally and externally”, and is particularly relevant “because we are proud to work for the city” where the bank’s origins lie.
On the occasion of its launch, the city council has promoted a challenge in the community to gather ideas from citizens that encourage alternatives to the use of private vehicles for mobility in the city. All ideas will be studied, and the two best will be selected and will receive a prize, always bearing in mind their viability and capacity to improve the lives of Santander’s citizens.
ideas4all Innovation eco proposes the use of its innovation community software to bring together all stakeholders involved in making the world more sustainable.
A “green” project for the city, aligned with SDGs
The launch of Santander City Brain eco is accompanied by a municipal campaign that includes–among other actions–posters on the city’s bus stops and an advertising spot shown on the CCTV of local buses.
The project upholds several of United Nations’ Sustainable Development Goals (SDGs), such as those regarding Sustainable Cities and Communities, Responsible Production and Consumption, and Climate Action; it involves an evolution of the Santander City Brain community, active in the city since 2013, where Santander’s citizens could share their ideas to make Santander a smart city.
The initiative is possible thanks to the patronage of Banco Santander, considered the world’s most sustainable bank according to the 2019 Dow Jones Sustainability Index (DJSI).
Does your organization want to promote innovation in sustainability?Request more information from ideas4all Innovation eco here.