3 keys to co-create with consumers (and obtain results)
More than 70% of the products launched on the Spanish market every year are doomed in advance, according to Kantar Worldpanel (“Innovation Radar 2016"). Consumers simply see the product on the…
Some examples of co-creation that bring brand and consumer together
The use of ad-blocking technologies, online advertising performance (33% of ads generate no purchase intent at all, according to Nielsen), or the hyper-saturation of messages in social media, to cite only a few…
How to include the consumer’s voice in your innovation
A product is always looking for its consumer, and a potential consumer is always looking for that product that will cover his or her needs. If consumer and product go…
Co-create with clients to offer them what they seek
Place clients at the center of innovation and listen to their opinions to offer the best service or product. This is the mission chosen by Hotusa Group in their pursuit to personalize their…
Co-creation with clients: a ticket to the Tourism of the future
Like many other sectors, Tourism in the last decade has transformed radically thanks to disruptive technology, reconfiguring the relationship between operators and tourists. Tourism represents of global GDP, according to…
Keys to designing a virtuous customer journey
1995: Every company is a customer company. 2005: Every company is an internet company. 2015: Every company is a digital company. Theo Priestley. Any self-respecting innovative or competitive company now…
Rafael Juan (Dulcesol): “Consumers are the most important actors”
Consumers take center stage. With this comparison taken from show business, Rafael Juan, CEO of Grupo Dulcesol, spoke to us at innovationHUB about the project Mi Dulcesol idea, which enables the food group…
Have your customers develop your next product?
When developing a new product, how will you know if it connects with your consumers' needs? Will it meet their expectations? These are two classic questions that the MIT Sloan…
“From employees to customers”: Zurich Insurance extends its innovation coverage to its stakeholders
For a complete transformation that allows an organization to face and adapt to the challenges of the future, it seems reasonable to think that such challenges will not only be…
Would you like all these people to co-create with your company?
They don’t want a fixed schedule, and they don’t like being tied to a desk. Millennials want to work remotely, or want to be able to take a break half-way…