Co-create with clients to offer them what they seek
Place clients at the center of innovation and listen to their opinions to offer the best service or product. This is the mission chosen by Hotusa Group in their pursuit to personalize their…
Co-creation with clients: a ticket to the Tourism of the future
Like many other sectors, Tourism in the last decade has transformed radically thanks to disruptive technology, reconfiguring the relationship between operators and tourists. Tourism represents of global GDP, according to…
Keys to designing a virtuous customer journey
1995: Every company is a customer company. 2005: Every company is an internet company. 2015: Every company is a digital company. Theo Priestley. Any self-respecting innovative or competitive company now…
Rafael Juan (Dulcesol): “Consumers are the most important actors”
Consumers take center stage. With this comparison taken from show business, Rafael Juan, CEO of Grupo Dulcesol, spoke to us at innovationHUB about the project Mi Dulcesol idea, which enables the food group…
Have your customers develop your next product?
When developing a new product, how will you know if it connects with your consumers' needs? Will it meet their expectations? These are two classic questions that the MIT Sloan…
“From employees to customers”: Zurich Insurance extends its innovation coverage to its stakeholders
For a complete transformation that allows an organization to face and adapt to the challenges of the future, it seems reasonable to think that such challenges will not only be…
Would you like all these people to co-create with your company?
They don’t want a fixed schedule, and they don’t like being tied to a desk. Millennials want to work remotely, or want to be able to take a break half-way…
Marketing and co-creation: the consumer at the center of the brand
The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media is a thing of the past. The reason is that…
Xiaomi creates client loyalty through cocreation in their customer journey
In recent years, Chinese mobile phone manufacturer Xiaomi has gone from being a marginal player in the Asian market to becoming a global reference in the mid-market mobile phone sector.…
Eva Ivars (Alain Afflelou): “ideas4afflelou has given us a super-ear to listen to consumers”
Competition in the digital arena seems to force brands in one direction: strive to place users at the center of their sphere of action. And this proximity demands that they…