Xiaomi creates client loyalty through cocreation in their customer journey

In recent years, Chinese mobile phone manufacturer Xiaomi has gone from being a marginal player in the Asian market to becoming a global reference in the mid-market mobile phone sector.…
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Innovators

Eva Ivars (Alain Afflelou): “ideas4afflelou has given us a super-ear to listen to consumers”

Competition in the digital arena seems to force brands in one direction: strive to place users at the center of their sphere of action. And this proximity demands that they…
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Only 1 out of 10 companies put into practice what their clients tell them

If you have made it here, it is probably out of professional interest. But as you read this article, try to do so by putting yourself in the shoes of…
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Customers communities, a link between brands and consumers

Making their messages reach current and potential clients is a daily objective for any Marketing department. But what if, rather than simply passing on messages about your brand, you could…
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The “social dollars” theory: co-creating with clients increases profits by 19%

2012. Social networks are booming and the conversation–on current events, media content…–has become social. Brands and their consumers are also in social networks, leaving aside traditional advertising channels. The big…
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Crowdsourcing, the power of the masses to create universal products

Is crowdsourcing a recent phenomenon? Were resources like focus groups, prior to the digital revolution, not actually precursors of crowdsourcing? In fact, brands have been asking consumers about their favorite…
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ideas4all Innovation begins its globalization process in the United States

ideas4all Innovation has announced its entry in the American market with the subscription of a partnership agreement with Think Creative, which includes the introduction of its innovation management software solution in the…
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Customer communities, communicating and getting to know brands

The digital revolution has given brands a wide range of channels through which they can reach consumers. Social media certainly stand out among these, as they offer access to a…
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Why does crowdsourcing work sometimes, but not others?

The answer to this question is that the motivation behind a crowdsourcing initiative is not always clear, but the people responsible are: a crowdsourcing process simply fails when its organizers…
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User experience leads the digital era

Technology has never had such a profound impact on user experience. Almost one third of B2C companies are, in fact, planning to change their entire business structure to move closer…
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