Easy, fast… and warm? Is the digital a friend of the human?

Technology has transformed the way we acquire and consume services. We see, compare and buy all kinds of products immediately and from anywhere we choose. Even the nature of such…
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Innovators

The revolution of co-creating with customers

Alain Afflelou’s project ideas4afflelou demonstrates that all brands can turn to innovative digital initiatives that can bring them closer to their clients, and seduce other potential consumers. In this case, the…
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What if the problem lies in how quickly we solve it?

“Great customer experience is bigger than just solving customer problems”. With this sentence, an article published in Forbes summarizes how new technologies are offering different channels and formulas to enrich the…
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Innovation

To innovate collectively, we should be listening instead of hearing

 By Pilar Roch. COO ideas4all Innovation   User experience is the top priority for large companies in the digital transformation, according to predictions made by Accenture and Forrester, which we…
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Innovators

Gudrun Gunther: “The client’s customer journey begins before the point of sale”

Alain Afflelou is committed to establishing a co-creation channel with its customers through ideas4afflelou, an ideas community that is open to participation from the general public. Gudrun Gunther, Marketing Director of Alain…
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Is this the golden age of collective ideas?

Scalable growth is one of the main competitive advantages of digitalization, a concept that at first seems exclusively linked to technology. A clear example is the cloud, which can exponentially…
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Napoleon was a visionary who called upon collective innovation

1795. Napoleon, in the heat of battle, offers a 12,000-franc reward to whoever develops a formula to preserve food on the battlefield, guaranteeing the sustenance of his soldiers. The reward…
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Wikibrands (Sean Moffitt)

IDEAS4ALL INNOVATION READING LIST “Wikibrands: reinventing your company…”, Sean Moffitt Main ‘takeaways’ from this reading: We are entering in the golden age of the 'free consumer', who demands personalized offers. Consumer…
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Innovation

ideas4all Innovation HUB: innovation awards

A space to share, learn, collaborate and be inspired: True to the spirit of openness, democratization of ideas and collective intelligence that defines its DNA, ideas4all Innovation held its first…
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Co-creation with clients: from the active consumer to the creative consumer

According to a study by McKinsey, Facebook, Twitter or Youtube could be facing their decline with companies directly approaching clients and consumers, including digital natives and millennials, the favored audience…
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