Innovators

The Customer Center, where Banco Santander co-creates with its clients

Placing the client at the center of Business decisions is a priority for Banco Santander. This was the bank’s objective when driving its Customer Center, a qualitative research lab to gain…
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Customer communities, communicating and getting to know brands

The digital revolution has given brands a wide range of channels through which they can reach consumers. Social media certainly stand out among these, as they offer access to a…
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The consumer is at the heart of the digital transformation

In the face of this statement, any digital strategy must keep the final user in mind, whether it is a consumer or company. That is the main conclusion of a…
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