Cocreation

Keys to designing a virtuous customer journey

1995: Every company is a customer company. 2005: Every company is an internet company. 2015: Every company is a digital company. Theo Priestley. Any self-respecting innovative or competitive company now…
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Xiaomi creates client loyalty through cocreation in their customer journey

In recent years, Chinese mobile phone manufacturer Xiaomi has gone from being a marginal player in the Asian market to becoming a global reference in the mid-market mobile phone sector.…
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User experience leads the digital era

Technology has never had such a profound impact on user experience. Almost one third of B2C companies are, in fact, planning to change their entire business structure to move closer…
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Innovation

Customer listening programs: optimizing our clients’ journey map

 Contributor: Pilar Roch. COO ideas4all Innovation   As we mentioned on other occasions, the consumer is at the center of brand strategy, mainly because consumer behavior has changed and brands are looking…
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Innovation

To innovate collectively, we should be listening instead of hearing

 By Pilar Roch. COO ideas4all Innovation   User experience is the top priority for large companies in the digital transformation, according to predictions made by Accenture and Forrester, which we…
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Innovators

Gudrun Gunther: “The client’s customer journey begins before the point of sale”

Alain Afflelou is committed to establishing a co-creation channel with its customers through ideas4afflelou, an ideas community that is open to participation from the general public. Gudrun Gunther, Marketing Director of Alain…
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The consumer is at the heart of the digital transformation

In the face of this statement, any digital strategy must keep the final user in mind, whether it is a consumer or company. That is the main conclusion of a…
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