Monika Schulze: “To offer customers a better service, first we need to get employees on board”
On the occasion of her participation in the upcoming edition of innovationHUB Monika Schulze, Global Head of Customer and Digital Experience at Zurich Insurance, took advantage of her stay in…
Xiaomi creates client loyalty through cocreation in their customer journey
In recent years, Chinese mobile phone manufacturer Xiaomi has gone from being a marginal player in the Asian market to becoming a global reference in the mid-market mobile phone sector.…
Eva Ivars (Alain Afflelou): “ideas4afflelou has given us a super-ear to listen to consumers”
Competition in the digital arena seems to force brands in one direction: strive to place users at the center of their sphere of action. And this proximity demands that they…
Only 1 out of 10 companies put into practice what their clients tell them
If you have made it here, it is probably out of professional interest. But as you read this article, try to do so by putting yourself in the shoes of…
User experience leads the digital era
Technology has never had such a profound impact on user experience. Almost one third of B2C companies are, in fact, planning to change their entire business structure to move closer…
The consumer is at the heart of the digital transformation
In the face of this statement, any digital strategy must keep the final user in mind, whether it is a consumer or company. That is the main conclusion of a…