Innovation

Some examples of co-creation that bring brand and consumer together

The use of ad-blocking technologies, online advertising performance (33% of ads generate no purchase intent at all, according to Nielsen), or the hyper-saturation of messages in social media, to cite only a few…
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Innovation

4 examples of open innovation in society

Open innovation is one of the most agile and effective avenues for transformation, as we have already seen in several examples with large enterprises. But it is also a powerful tool to…
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