Introducing ideas4all Innovation eco: committed to sustainable innovation
Global warming and environmental degradation are currently perceived as the biggest threat to the planet, according to a study published by the Pew Research Center. The switch to a more sustainable way of life…
Perspectives in Latin America: How do companies innovate in Colombia?
Colombian companies are committed to innovation. That is today’s reality, supported by data collected in the innovation ranking drawn up by the country’s national business association Asociación Nacional de Empresarios de Colombia (ANDI)…
Some examples of co-creation that bring brand and consumer together
The use of ad-blocking technologies, online advertising performance (33% of ads generate no purchase intent at all, according to Nielsen), or the hyper-saturation of messages in social media, to cite only a few…
A strategic overview of Human Resources: the Latin American challenge
Human capital is one of the most valuable assets a company can have. An organization’s good results and its ability to innovate largely depend on the knowledge, skill and creativity…
Who do European companies innovate with?
The current environment of disruption requires companies to be in constant transformation if they are to avoid being left behind, and to set themselves apart from the competition. In this…
3 steps that will take your organization from ideas to innovation
Fighting Temeraire, old pride of the British Royal Navy, is sailing to the dockyards for scrapping. In this 1839 painting, Turner reflects on the decline of the sailing ship, towed…
Silvia Heras (Zurich Insurance): “With ‘Imagina’ we have placed all employees on the same level”
Building a common space where Zurich Insurance employees and agents can contribute and build ideas to improve any aspect of the company and, more specifically, improve customer service. That is the aim…
Have a bad idea to arrive at a good one, and don’t hesitate to involve your team
This technique is commonly used as a tool for innovation. Known as "Erroneous or reverse thought", the concept is to intentionally think of the worst possible idea or solution for…
If you want your employees at the forefront of innovation, let them fly free
Flying freely without hindrance is a desire most companies share. Being quick and innovative is a demand they also share, because it isn’t just the client at stake: technology has…
Innovation through intrapreneurship
Facebook’s Likebutton. The Post-It. The Playstation. All these inventions have something in common: behind them is a privileged mind and a company. And they are all usually mentioned when speaking of corporate…