innovationHUB 2018: meet the players and their innovation strategies

Two cities, Madrid and Barcelona, and two important headquarters, KPMG and Zurich Insurance, connected by a common need applicable to all sectors: innovating with all available resources, internal or external,…
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“From employees to customers”: Zurich Insurance extends its innovation coverage to its stakeholders

For a complete transformation that allows an organization to face and adapt to the challenges of the future, it seems reasonable to think that such challenges will not only be…
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Collective intelligence will make us strong

A change of mentality that can be summarized in two sentences. From “People need to be directed and controlled to avoid chaos, and to let them know what to do”,…
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Innovation that starts at home

Intrapreneurship is proving to be one of the most effective ways to drive a company’s internal innovation and take full advantage of its talent. Calidad Pascual is one company committed…
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Innovation that is (also) open to your customers

The incredible speed at which things move in the digital era makes innovation imperative. Ignoring this fact means risking being left behind. On this basis, PwC charts its innovation benchmark…
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8 ways to transform your culture of innovation

The market changes, companies are forced to transform and pressure grows for executives in charge of the task. Efficiency in processes, costs and innovation are issues on every CEO’s agenda.…
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Marketing and co-creation: the consumer at the center of the brand

The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media is a thing of the past. The reason is that…
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4 steps towards innovation through crowdsourcing

Crowdsourcing can act as an agent for change in any organization, involving all its members in a common project thanks to the loyalty-creating effect it has (more engagement) on its…
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Health and performance, a successful correlation for transformation, according to McKinsey

Health and performance. Two concepts that, according to McKinsey, go hand in hand in transformation. The challenge is combining them in a sustainable way. Is there a relationship between health…
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Streaming killed the video star (how to fast forward in innovation)

Moving from DVDs to streaming brought its winners and losers in the video industry. Blockbuster, movie distribution giants in the 90s, were among those affected. Their model was confined to…
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