Marketing and co-creation: the consumer at the center of the brand

The traditional concept of marketing reduced to planning a campaign and paying for its diffusion in different channels or media is a thing of the past. The reason is that…
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Only 1 out of 10 companies put into practice what their clients tell them

If you have made it here, it is probably out of professional interest. But as you read this article, try to do so by putting yourself in the shoes of…
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The “social dollars” theory: co-creating with clients increases profits by 19%

2012. Social networks are booming and the conversation–on current events, media content…–has become social. Brands and their consumers are also in social networks, leaving aside traditional advertising channels. The big…
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Get obsessed with your clients, not your competitors

Who is your competitor? Most executives who are asked the question won’t even blink: another company, another brand, or another product or service. That is the most conventional answer, but…
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Crowdsourcing, the power of the masses to create universal products

Is crowdsourcing a recent phenomenon? Were resources like focus groups, prior to the digital revolution, not actually precursors of crowdsourcing? In fact, brands have been asking consumers about their favorite…
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Innovators

The revolution of co-creating with customers

Alain Afflelou’s project ideas4afflelou demonstrates that all brands can turn to innovative digital initiatives that can bring them closer to their clients, and seduce other potential consumers. In this case, the…
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What if the problem lies in how quickly we solve it?

“Great customer experience is bigger than just solving customer problems”. With this sentence, an article published in Forbes summarizes how new technologies are offering different channels and formulas to enrich the…
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Co-creation with clients: from the active consumer to the creative consumer

According to a study by McKinsey, Facebook, Twitter or Youtube could be facing their decline with companies directly approaching clients and consumers, including digital natives and millennials, the favored audience…
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Everyone says: Social Business

Several years ago we began to see white papers and studies on the subject, and today practically all big IT and Consultancy firms have published their own "report" or "survey"…
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