Wikibrands (Sean Moffitt)
IDEAS4ALL INNOVATION READING LIST
“Wikibrands: reinventing your company…”, Sean Moffitt
Main ‘takeaways’ from this reading:
We are entering in the golden age of the ‘free consumer’, who demands personalized offers.
Consumer loyalty depends on peer-to-peer emotional connections
New mechanisms, such as co-creation, allow recruiting external talent.
More about this book here.