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wikibrands_moffittIDEAS4ALL INNOVATION READING LIST
“Wikibrands: reinventing your company…”, Sean Moffitt
Main ‘takeaways’ from this reading:
bullet We are entering in the golden age of the ‘free consumer’, who demands personalized offers.
bullet Consumer loyalty depends on peer-to-peer emotional connections
bullet New mechanisms, such as co-creation, allow recruiting external talent.

More about this book here.