How to drive co-creation tools to innovate
with the voice of the customers
Every year, more than 70% of the products launched on the market fail. The co-creation tools that involve customers reduce that risk, reveal the latest market trends and foster customer loyalty not only through products, but also with new interactive experiences with the brand.
The use of co-creation tools with costumers, such as online communities, gives a brand precise knowledge of the state of the art in its market, by asking current and potential consumers on a large scale about matters of interest to the brand. These communities can also involve consumers in the construction of the brand itself and what it offers, by providing an innovative channel to interact and create loyalty among large audiences through a memorable co-creative experience, offering the consumer value beyond the fact of enjoying a given product or service.
In this free ebook you will learn to drive a community open to your customers participation, where you will be able to co-create your brand or organization with the goals you choose. Co-creation with customers is one of the most valuable tools to engage big audiences around your brand, detect new market trends, explore new business opportunities and deliver innovative products and experiences that will make your organization’s presence and prestige grow