Vicky Foods

Dulcesol, open innovation for the impulse snacks market

Project description

Vicky Foods launchs an open innovation community to cocreate new business ideas with its stakeholders, mainly customers, for the impulse snacks market. This experience, developed in different phases, allow the brand to receive new insights from segmented customer’s groups, and their later validation with experts that are part of the company employees. With this community, Vicky Foods obtains new product ideas, looking at real market needs, and engage their customers through an active listening program.

Project details

Duration: permanent
Date: since 2018

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