Grupo Hotusa

Grupo Hotusa boosts Hotel Tester ideas, its open innovation community

Project description

Grupo Hotusa launchs “Hotel Tester Ideas”, an open innovation community. This project, based in ideas crowdsourcing, merges employees and customers in co-creation routines. This initiative allows the group to reach their customers along all their customer journey steps, amplifying their engagement with the brand.

Project details:

Duration: temporary
Date: since 2017

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