Purina

Project description

Nestlé Purina used our solution in 2013 to launch an ideas competition in English for all of its European employees, with the objective of generating innovation in the specific and emerging pet market. During the three months of the competition, over 50 ideas were received on new products, packaging, formats, etc. and the three best ideas were rewarded and implemented.

Project Details

Duration: temporary event
Date: since 2013
Users: more than 300

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