Banco Santander

We had not achieved similar levels of engagement in a long time, it is a groundbreaking project for listening, excellence and motivation of employees.

Juan Manuel Cendoya

Director of Internal Corporate Communication, Grupo Banco Santander.

A corporate culture of innovation

Project description

Grupo Santander’s top management promoted the launch of SANTANDERideas:) together with their Internal Communication and HR departments in January 2014, in four languages and for all of the group’s employees. In only one year, Grupo Santander has built an innovation community with more than 25,000 users, where thousands of ideas have been shared and hundreds have been selected through the implementation of three challenges. The platform’s ROI is measured in over 75 projects and more than 50 implemented ideas, some of these in several countries.

Project Details

Duration: permanent
Date: since 2014
Users: more than 25.000

One selected idea: ‘flexiworking’

The idea by a user of the platform has allowed the bank to implement measures to reconcile work and family, driving employee engagement and productivity. Among its proposals is the implementation of a methodology for dynamic meeting sessions to increase productivity, flexible work hours, teleworking and better coverage of client needs.

It has been one of the drivers in the bank’s internal transformation.

Juan Manuel Cendoya

Director of Internal Corporate Communication, Grupo Banco Santander.

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